With a spirit of sharing and spreading love, BelGroup Hospitality is proud to join hands with the “Cuộc đời nở hoa” program – where lives facing hardships are given new hope, and where compassion is awakened and grows stronger every day.

Just as flowers bloom under the right sunshine, happiness flourishes with love. Embracing this spirit, BelGroup Hospitality is honored to accompany “Cuộc đời nở hoa” – a place where hope is reignited for those in need, and where kindness resonates and expands. We believe that even a small act of love at the right moment can spark profound change, light up faith, and open new doors to a brighter life.

Cuộc đời nở hoa – A Journey of Love and Hope
“Cuộc đời nở hoa” is a deeply human-centered television program, airing every Saturday at 7:30 PM on HTV7. Each episode tells the real-life story of individuals facing hardship, illness, or adversity. Through an authentic and emotional lens, the program captures touching slices of life that inspire empathy and awaken the compassion within each viewer.

But “Cuộc đời nở hoa” goes beyond storytelling. It embarks on a quest to seek out rays of hope amidst darkness — offering not just material support, but most importantly, emotional encouragement, spreading the powerful message that “in life, you are never truly alone; there are always loving arms ready to embrace you.”

BelGroup Hospitality – Joining Hands with “Cuộc đời nở hoa” to Spread Kindness

As a proud companion of “Cuộc đời nở hoa” and the HTV7 production team, BelGroup Hospitality brings not only material support but also heartfelt humanitarian values. With sincerity and a strong sense of community responsibility, BelGroup strives to spark a wave of positive change — where acts of kindness begin with small gestures and grow into a powerful movement.

We believe that kindness resides in everyone and that it holds an incredible power to transform. Through our collaboration with the program, BelGroup seeks to contribute to building a better society, where everyone has the opportunity to thrive, live fully, and find happiness. More than just a charitable initiative, this is a heartfelt journey nurtured by empathy and compassion from the entire BelGroup team.

About BelGroup Hospitality
BelGroup Hospitality is a leading group specializing in the management and operation of upscale hotels and resorts across Vietnam. With a portfolio of 15 properties located in top destinations like Da Nang, Nha Trang, Hoi An, and Phan Thiet, BelGroup is committed to delivering heartfelt service grounded in hospitality and authentic local experiences for both domestic and international travelers.

Beyond service excellence, BelGroup Hospitality places great emphasis on community engagement and sustainable development. We believe that the success of a business must go hand in hand with social responsibility and cultural preservation at each destination. Every charitable initiative and community program we participate in reflects BelGroup’s core values: Sharing – Connecting – Spreading.

Join BelGroup Hospitality in spreading love and hope through the heartfelt television series “Cuộc đời nở hoa”, airing every Saturday at 7:30 PM on HTV7.